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Director of Content

Uberflip

This is a Full-time position in Toronto, ON posted February 11, 2018.

Who We’re Looking For In A Nutshell

  • Someone who’s inspired by telling thought-provoking stories and shaping a company’s narrative.
  • Someone with experience leading and managing a high-performing team who’s responsible for telling the company story.
  • Someone who has the ability and passion to conceptualize engaging content for the entire buyer journey.
  • Someone who makes data-driven decisions to move the team and content forward to hit goals.

Skills

Marketing, Leadership, Team leader, Manager, Director, SaaS, Content, Bachelors Degree, marketing b2b, Engaging Content, social channels, Data-driven, Martech, director of content

Sectors

Your Responsibilities

  • Create the buyer journey framework and map content and offers to each stage.
  • Create world-class content experiences to better own the buyer journey from first touch to closing a deal with sales.
  • Lead a team of content creators, social marketers and marketing strategists to create high-traffic blog content, lead-converting resources, and shareable creative projects.
  • Manage and maintain a rich, segmented editorial calendar.
  • Provide strategic guidance on identifying and engaging with media, analysts, and influencers.
  • Create strategies and explore new ways to reach and engage our target buyers on social channels.
  • Manage buyer stage-specific messaging on the website.
  • Ensure strategies fuel company to hit level MQL, Opportunity and Revenue targets.
  • Lead and collaborate on sales materials including decks, messaging and other collateral to advance the sale.
  • Ensure all marketing stakeholders needs are met.

Experience & Skills

  • University degree or equivalent working experience.
  • 5-10 years of marketing experiences including:
  • 5+ years of experience in marketing B2B (ideally in a SaaS environment).
  • 2+ years of experience in Leadership experience (managing a team) with excellent communication skills, both written and verbal.
  • Proven and visible marketing veteran, with experience creating content for the entire buyer journey, overseeing a team of creatives, writers and/or public relations and media outreach experts
  • Fluid understanding of the MarTech space
  • Driven by creative intuition but able to gut check and course-correct with data, as well as report results and optimize using data.

​About Uberflip

At Uberflip, we believe content is the most effective way to ignite meaningful relationships.

But even the greatest content must be combined with a remarkable experience to reach its full potential. We build software that is both easy to use and easy to integrate with other best-in-class solutions. Each member of our team rallies around the belief that our customer’s success is our success. We exercise this belief by always being valuable, relevant and consistent in everything we do.

Uberflip is a platform for marketers to create, manage and optimize content experiences, so that content can be fully leveraged by all company stakeholders at every stage of the buyer journey.

How to Apply